Interactive ads facilitate a paradigm shift among advertisers and consumers - Instablogs

Interactive ads facilitate a paradigm shift among advertisers and consumers - Instablogs

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Interactive ads facilitate a paradigm shift among advertisers and consumers

Jaiyant Cavale , Bangalore: Jul 7 2008

Made Popular Jul 7 2008

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Internet’s influence over consumers has been immense, to say the least. Web interactivity has changed the way people buy, spend and choose products. This has necessitated ad agencies to make a paradigm shift in the way marketing and publicity is...

Tags: Interactive TV, Interactive advertising, Media Trends, Viewership

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